IntoTheMinds is a market research and marketing consulting firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, in particular: satisfaction surveys, B2B and B2C market research projects, customer experience analyses, marketing strategy assignments and (big) data analyses.

Get in touch. We will answer within 60 minutes.



Eye-tracking and virtual reality: advantages and case studies

If you’re in retail, you’re bound to have heard of eye-tracking. But did you know eye-tracking can now be combined with Virtual Reality (VR)? This innovative technology, which we assessed at Websummit 2023, opens up new possibilities in retail market research. We now propose it exclusively to our customers. Contact…
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Luxury: Beyond Products, the InRealLife experience

Luxury is no longer synonymous with possession. Today’s customers are also looking for experiences, as Ghalia Boustani explains in a downloadable booklet at the end of this article. In this article, I illustrate some of the marketing dimensions Ghalia highlights. Contact IntoTheMinds for your marketing projects…
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ExpertiseWe love to do that!

Satisfaction & Lovalty

Satisfying customer and increasing loyalty has never been so important. Whatever your industry, loyal customers are crucial for your profitability. We propose you solutions to measure and increase customer satisfaction and repurchase intentions.
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Strategy and Market trends

What are the trends on your market and how should you innovate to stay ahead of the competition ? Which marketing strategyshould you follow to be different and attract customers ? Those are the questions we help you answer.
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Data mining

Your business data is precious. We can help you analyze and segment it, to better understand your customers' behaviors and needs. Our solutions are pragmatic and suit perfectly the smallest organizations.
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Behavioral analysis

Your customers are changing. Be it in B2B or in B2C behaviours have never evolved so quickly. We can help you anticipate this evolution. We use a wide range of qualitative technique to understand emerging behaviours and craft your marketing strategy.
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Market research

Market research is a mandatory step towards preparing your business and financial plan. Whatever your budget and your sector of activity, we have solutions to answer your questions and... reassure your bank.
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